[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.strakon-st.cz\/facebookove-kampane\/#Article","mainEntityOfPage":"https:\/\/www.strakon-st.cz\/facebookove-kampane\/","headline":"Facebookov\u00e9 kampan\u011b","name":"Facebookov\u00e9 kampan\u011b","description":"Zatracujete Facebook jako naprost\u00e9ho \u017erouta \u010dasu? Tak to ned\u011blejte. Facebook V\u00e1m m\u016f\u017ee prosp\u011bt v\u00edce, ne\u017e si v\u016fbec mysl\u00edte a zvl\u00e1\u0161t\u011b pokud podnik\u00e1te a je jedno, zda jste drobn\u00fd podnikatel nebo m\u00e1te pom\u011brn\u011b velkou firmu. Facebook v\u011bt\u0161ina lid\u00ed vyu\u017e\u00edv\u00e1 k tomu, aby sd\u00edleli sv\u00e9 z\u00e1\u017eitky, fotografie z dovolen\u00e9 nebo akc\u00ed. Mnoz\u00ed","datePublished":"2017-06-30","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.strakon-st.cz\/author\/#Person","name":"","url":"https:\/\/www.strakon-st.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"strakon-st.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.strakon-st.cz\/wp-content\/uploads\/img_a291748_w2047_t1504163120.png","url":"https:\/\/www.strakon-st.cz\/wp-content\/uploads\/img_a291748_w2047_t1504163120.png","height":0,"width":0},"url":"https:\/\/www.strakon-st.cz\/facebookove-kampane\/","about":["Www"],"wordCount":375,"articleBody":" Zatracujete Facebook jako naprost\u00e9ho \u017erouta \u010dasu? Tak to ned\u011blejte. Facebook V\u00e1m m\u016f\u017ee prosp\u011bt v\u00edce, ne\u017e si v\u016fbec mysl\u00edte a zvl\u00e1\u0161t\u011b pokud podnik\u00e1te a je jedno, zda jste drobn\u00fd podnikatel nebo m\u00e1te pom\u011brn\u011b velkou firmu. Facebook v\u011bt\u0161ina lid\u00ed vyu\u017e\u00edv\u00e1 k tomu, aby sd\u00edleli sv\u00e9 z\u00e1\u017eitky, fotografie z dovolen\u00e9 nebo akc\u00ed. Mnoz\u00ed racion\u00e1ln\u011b zalo\u017een\u00ed lid\u00e9 to pova\u017euj\u00ed za naprostou ztr\u00e1tu \u010dasu. P\u0159itom Facebook lze vyu\u017e\u00edt nejen ke sd\u00edlen\u00ed sv\u00fdch osobn\u00edch z\u00e1\u017eitk\u016f, ale p\u0159edev\u0161\u00edm k propagaci vlastn\u00edho podnik\u00e1n\u00ed. Jak\u00e1 m\u016f\u017ee b\u00fdt nej\u00fa\u010dinn\u011bj\u0161\u00ed reklama? Pochopiteln\u011b ta, kter\u00e1 c\u00edl\u00ed na z\u00e1kazn\u00edka p\u0159esn\u011b na tom m\u00edst\u011b, kde se z\u00e1kazn\u00edk vyskytuje nej\u010dast\u011bji, co\u017e v tomto p\u0159\u00edpad\u011b znamen\u00e1 virtu\u00e1ln\u00ed prostor Facebooku.  Spole\u010denstv\u00ed a sd\u00edlen\u00ed Jste \u0161ikovn\u00fd tesa\u0159? Tak nebu\u010fte skromn\u00ed a sd\u00edlejte na Facebooku sv\u00e9 projekty? Jste svatebn\u00ed fotograf? Uka\u017ete to. Jste cukr\u00e1\u0159? Nechte obdivovat lidi Va\u0161e \u00fa\u017easn\u00e9 narozeninov\u00e9 dorty. Informujte sv\u00e9 virtu\u00e1ln\u00ed p\u0159\u00e1tele o v\u0161ech novink\u00e1ch a zaj\u00edmavostech v oblasti Va\u0161eho podnik\u00e1n\u00ed. Pi\u0161te si tematick\u00fd blog a jednotliv\u00e9 \u010dl\u00e1nky prezentujte pr\u00e1v\u011b prost\u0159ednictv\u00edm Facebooku. M\u016f\u017eete vym\u00fd\u0161let vlastn\u00ed kampa\u0148. T\u0159eba sout\u011b\u017ee pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.  Je cel\u00e1 \u0159ada firem, kte\u0159\u00ed nemaj\u00ed dokonce ani vlastn\u00ed webov\u00e9 str\u00e1nky. V\u0161e pot\u0159ebn\u00e9 zastane facebookov\u00fd profil.  Pokud nem\u00e1te hluboko do kapsy, nemus\u00edte si svou facebookovou kampa\u0148 spravovat sami. Medi\u00e1ln\u00ed a reklamn\u00ed agentury se zab\u00fdvaj\u00ed facebookov\u00fdmi kampan\u011bmi.  Samoz\u0159ejm\u011b k reklam\u011b vyu\u017eijte i jin\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b jako nap\u0159\u00edklad Twitter, Google Plus, MySpace nebo Linked In.  Facebookov\u00e9 kampan\u011b pat\u0159\u00ed do tzv. internetov\u00e9ho marketingu. Internetov\u00fd marketing je pom\u011brn\u011b mlad\u00e9 marketingov\u00e9 odv\u011btv\u00ed. Sou\u010d\u00e1st\u00ed internetov\u00e9ho marketingu je nap\u0159\u00edklad e-mailing, bannerov\u00e1 reklama, seo optimalizace. Nicm\u00e9n\u011b vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed m\u00e1 tu v\u00fdhodu v tom, \u017ee doch\u00e1z\u00ed k p\u0159\u00edm\u00e9 komunikaci s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky a proto je jejich potenci\u00e1l skute\u010dn\u011b neb\u00fdval\u00fd.                                                                                                                                                                                                                                                                                                                                                                                         4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebookov\u00e9 kampan\u011b","item":"https:\/\/www.strakon-st.cz\/facebookove-kampane\/#breadcrumbitem"}]}]